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Customer Relationship Management is not a
technology, or a software application that your company loads
and commands everyone to use. In the best sense of the words,
CRM is a business strategy that can help guide an organization
from good to great.
Whether you know it or not, your company already has a Customer
Relationship Management strategy…Your people are implementing it
every day. But if you don’t document and verbalize it, you may
not recognize it for what it is. And if you don’t recognize it,
how do you know if it is the right strategy for where you want
to go? |
Customer
Relationship Management
Strategy
Effectiveness Assessment
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